CAMPAIGN NAME & MARKETING ELEMENTS 

Originality: How unique and original is the campaign name and fashion campaign elements?

Relevance to the brand: How well does the elements connect with and reflect Montibello values or issues?

Cohesiveness and Clarity: Is the theme executed well and well-integrated into the overall concept?

​

​​

HAIR & ATTIRE DESIGN 

Creativity: Are the hair and attire designs innovative and imaginative?

Execution and Detail: How well are the designs executed in terms of detail and craftsmanship?

Alignment with Theme and Montibello Products: Do the hair and attire designs align with the overall theme and products?

Effort: Did the students put on the extra mile to achieve a look worthy of a campaign shoot?

You may use existing designs but extra points will be given to teams that produce entirely new designs.

​

​

MARKETING STRATEGIES PRESENTATION

Comprehensive Marketing Plan: Is the marketing plan thorough and well thought out?

Target Audience Engagement: How effectively does the plan engage the target audience?

Creativity in Presentation: Is the presentation creative and visually appealing?

Feasibility of Implementation: Is the marketing plan realistic and feasible to implement?

Relevance: Are the suggestions relevant to the brand?
 

​

​

CAMPAIGN PHOTOS & VIDEOS 

Engaging and Captivating Content: Is the video engaging and attention-grabbing?

Visual and Audio Quality: Is the video of high visual and audio quality?

Clear Communication of Theme: Does the video effectively communicate the objective?

Suitability for Social Media: Is the video well-suited for social media platforms?

​

​

​

PRESENTATION SKILLS & COMMUNICATIONS

Clarity: Was the presentation clear?

Engaging and Confidence: Were the presenters charismatic and engaging with the audience?

Professional: Was the overall team communicated their presentation professionally and maturely?

Visually Appealing: Was the visual aids presented in the slideshow visually appealing?